2020 National Conference

March 2-4, 2020
Loews Hotel, Philadelphia, PA

Pre-Conference Sessions

General Pre-Conference Sessions will be held on Monday, March 2, 2020 from 8:30 AM - 12:00 PM and are open to all conference registrants. The Member-Only Pre-Conference Session will be held on Monday, March 2, 2020 from 2:30 PM - 4:30 PM. Members can sign up for the Member-Only Session here. When you register to attend the Conference, select your pre-conference option in the registration form. Click here to register for the Conference!

New Foundation Leader Training

Engaging School Districts and Partners in Student Impact Initiatives

Mary Chance, Consortium of Florida Education Foundations
David Moore, Moore Strategic Consulting


Local education foundations (LEFs) all have different approaches to their program work and determining funding priorities. Sometimes they develop and deliver all aspects of a program and in other instances they respond to funding needs presented to them. Often the efforts impact individual teachers and students rather than addressing more systemic issues. In Florida the Consortium of Florida Education Foundations (CFEF) is working with LEFs to support school districts in tackling some of the big challenges and barriers involved in increasing student achievement gaps. In this session participants will consider current examples from CFEF members in Florida. Participants will consider how they can approach this challenge in their community by using a tool developed by CFEF. This process helps LEFs understand and navigate the challenge of engaging school districts and other partners on fundamental student impact initiatives.

Training for Experienced Leaders

The Impact of Education Foundations: A Mixed Methods Statewide Analysis

Natalie Clogston, Pearland ISD Education Foundation

Researchers have examined education foundations in states including California (Deitrick, 2009), Florida (Fernandez, 2014), and Pennsylvania (Spangler, 2017). Over 400 education foundations exist in Texas, and yet no comprehensive study has been conducted. This session will present the results of a statewide mixed-methods research study on the impact of education foundations on school districts and public education funding. In the research study, data was collected and analyzed to measure correlations between education foundations (revenue, board size, years of operation), school districts (location, size, academic performance), and public education funding (per student funding). Interviews with a purposeful sample of district superintendents were also conducted to understand the perceived impact of education foundations. The findings of this study can provide insight into the effectiveness and importance of education foundations.

Emerging Foundation Training

Everything You Need to Know to Build Your Annual Campaign Strategy from Year-End Appeals to Major Gifts

Debbie Sontupe and Molly Servais, Match Nonprofit Consulting & Morris Educational Foundation

Building a successful Annual campaign is essential for every education foundation.  It is the foundational piece of the fundraising puzzle.  It requires coordinated planning efforts that help you maximize year-round fundraising opportunities, tell your story and share the impact you are having in your schools and community.  This workshop will walk through the process of building a successful annual campaign with concentrated emphasis on your Major Gifts program.  Many education foundations struggle with developing and utilizing a successful Major Gifts program.  Major Gifts work seems to always end up on the bottom of the to-do list.  Workshop participants will gain tips on assessing their current fundraising program, creating an annual development plan and integrating an intentional major gifts effort.  Workshop topics will include:  Major Gifts Strategy, Board Giving, Community Appeals and Staff Giving.  This workshop will help you develop a COMPREHENSIVE annual campaign plan to ensure your success.


Marketing that matters: A special NSFA Members-Only Pre-Conference Workshop

How to Build a Social Media Marketing Strategy That Really Works

Kiki L'Italien, CEO, Amplified Growth, Association Chat & Senior Consultant, Tecker International
Learn how to move past the vanity metrics and get to social media marketing that produces real results. A marketing strategy that makes a difference to your organization, and to the world, starts with a clarity of purpose and a keen understanding about your audience. The content grows from there! Once you understand how the different elements of a digital marketing ecosystem work together, and the combinations of tactics that are best for achieving results, you’ll never waste your time on random social media posts again! This workshop will help you reclaim your time and sanity. Get inspired and feel confident in your plan for social media and why you are going to do what you are going to do next.

View Kiki's promotional video here.

To register for the NSFA Members-Only Pre-Conference Session, please click here!
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